It was at a casual dinner conversation that the idea of Put Kadalai first sprung up. To have a literal take on a fun vernacular term of ‘Putting kadalai’ was both exciting and challenging. For the unawares, ‘kadala podrathu’ or ‘putting kadalai’ originated on the beaches of Chennai when the peanut vendors would badger unassuming couples on the beach to buy a pack of ‘kadalai’. Over time, ‘Putting kadalai’ became a slang for fun flirtatious conversations. We realised peanuts and the phrase somehow lost it’s connect with the millennials. ‘PUT KADALAI’ thus became a passion project to bring the focus back on Peanuts and to highlight it’s health benefits, characteristics and versatility.
Why Peanut? Peanuts, contrary to it’s name is a legume which has been part of our diet since ages and is grown abundantly across several parts of the Country. In fact, India is one of the biggest producers of peanuts in the World. Apart from its availability, Peanut is also a powerhouse of essential nutrients, protein and antioxidants. The journey with Put Kadalai took us through the lengths and breadths of the Country as we explored the various varieties of home grown peanuts and brought with us the finest quality of them. All our peanuts are rain fed, non GMO and ethically sourced.
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